Users on Roblox spent 22.2 billion hours in the first nine months of 2020, up 122% during the same portion of 2020. As you’d imagine, the company’s impressive sales gains were derived from rising user interest, with Roblox averaging “31.1 million average DAUs across over 180 countries” during the first nine months of 2020, up from 17.1 million during the same portion of 2019.Īlong with more consumers coming to the Roblox platform, the hours engaged also increased. For example, the company’s bookings - what it defines as “sales activity in a given period without giving effect to certain non-cash adjustments” - grew 62% in 2018 to $499.0 million, 39% in 2019 to $694.3 million, and 171% to $1.24 billion in the first three quarters of 2020, when compared to the same period of 2019. How investors weigh that warning against the company’s growth remains to be seen, but Roblox has had an extraordinary 2020. The unicorn gaming company also warned that “in future periods” it anticipates “growth rates for our revenue to decline,” going on to warn that it “may not experience any growth in bookings or our user base during periods” that are later compared to its COVID-boosted 2020 results. A COVID-derived tailwind has helped the company, with Roblox stating in its S-1 filing that it enjoyed “rapid growth” in part of Q1, and all of Q2 and Q3 that it says was “due in part to the COVID-19 pandemic given our users have been online more as a result of global COVID-19 shelter-in-place policies.” The company, then, has grown more quickly in 2020 to date than it did in 2019, an impressive acceleration at scale. More recently, the company’s revenue expanded 68% in the first three quarters of 2020 from its 2019 result over the same period, to $588.7 million. Roblox has seen similar growth in its total revenues, growing 139% to $312.8 million in 2018, and 56% to $488.2 million in 2019. We’ve also dug into its tech stack evolution here, if that is your jam.) (TechCrunch has a deep-dive into Roblox and its pre-IPO success here if you want more depth in its business mechanics. According to Roblox, its developer and creator pool earned $72.2 million in the first three quarters of 2019, a figure that soared to $209.2 million in the same period of 2020. Note: Values as of March 2023.Third-party developers can create experiences on the platform that cost Robux, a model that has seen significant uptake over time. Roblox most popular world was Adopt Me! with 32.2 billion visits in 2022.Roblox paid out $525 million to creators in 2021.Over 56 million people access Roblox daily.Roblox generated a revenue of $2.2 billion in 2022, up 16% year-over-year.We have collected data and statistics on Roblox. It’s clear Baszucki sees Roblox as the stepping stone to this new virtual experience. In an op-ed for Wired, Baszucki said the “metaverse is coming”, where millions will meet virtually for more than just gaming, similar to the world in Ready Player One. What comes next for Roblox is more expansion of the game’s base. ![]() That has dropped off by a bit alongside the broader tech selloff in 2022. That has saw its valuation increase dramatically, from $2.5 billion in 2018 to almost $38 billion when it debuted on the New York stock exchange in 2021. It has seen its registered users increase from 35 to 150 million in three years, with 50 million of those added during the coronavirus pandemic. It has also launched a virtual reality edition for the Oculus Rift and HTC Vive.Įven though Roblox has been available for over a decade, it has only started entering the mainstream in the last few years. Roblox has expanded onto all mobile platforms and has launched more restrictive versions of its game on Xbox One. That developer payout has increased every year since launch, with Roblox paying $250 million to developers in 2020. In 2013, Roblox made a critical change to its developer program by allowing creators to exchange its virtual currency, Robux, for real-world currencies. ![]() ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get started Zoomd’s DSP: Masterful UA meets smart retargeting
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